GoXL

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🇧🇷 Versão em português
Premium Ride-Hailing · Orlando, FL
QR Code Booking

The right car, identified before you step in

A QR Code on the door links passenger and vehicle — no doubt about who's picking you up, no swapped apps, no waiting.

On Board

A defined route, a certified driver

XL fleet (6–7 seats), always clean and inspected — with a clear route from the start of the ride to the end.

The GoXL Brand

One experience, one standard

From the first QR Code to drop-off — proprietary technology, a certified driver, and an XL fleet on every GoXL ride.

scroll to explore ↓

Premium ride-hailing for the most visited city in the United States.

Investor Business Plan — Orlando, Florida. A certified model, with a standardized XL fleet and a second logistics revenue layer: GoXL OBC.

76.7Mvisitors to Orlando (2025)
US$ 23–28BUS ride-hailing market
Up to 80%of the fare goes to the driver
The Opportunity

Orlando is the most visited city in the United States

A massive, recurring tourist and corporate flow sustains structural demand for premium transportation — to the airport, parks, resorts and convention centers.

76.7Mvisitors in 2025 (all-time record)
70.3Mdomestic visitors (also a record)
US$ 23–28BUS ride-hailing market (2025–2026)

Source: Visit Orlando / PR Newswire (2025); US ride-hailing market estimates (2025–2026).

The Problem

Traditional ride-hailing wasn't built for tourists

Uncertainty, an inconsistent fleet, and low driver payouts erode the experience and the quality of service.

01

Uncertainty at pickup

The passenger can't be sure they're getting into the right car — sometimes the person driving isn't even the one registered on the profile.

02

Inconsistent fleet

Old, dirty or poorly maintained vehicles right next to quality cars.

03

Minimal certification

Drivers with little training beyond the legal minimum, often on third-party accounts that don't meet state TNC regulations.

04

Low driver payout

A 45–55% payout of what the customer is charged often doesn't cover operating costs — which drives frequent ride cancellations.

The Solution

GoXL: six pillars of differentiation

A service standard built from the ground up for Orlando's tourist and executive profile.

QR

QR Code linking

QR Code on the side doors, with the GoXL logo — instant booking of the nearest car, at no extra cost.

Certified drivers

Legal background check + GoXL certification and training.

XL

Premium XL fleet (6–7 seats)

The only rideshare option serving groups of up to 7 people in a single vehicle — always clean and inspected.

AG

Advance scheduling

Access to a designated driver before the trip.

80%

Driver-first economics

Up to 80% of the fare goes to the driver.

FL

Orlando focus

Specialized for the local tourist and executive profile.

10–15 minaverage wait-time reduction in normal hours with instant QR Code booking
20–30 minwait-time reduction during peak hours — at no extra cost to the passenger
50–80 mi/dayestimated mileage savings per driver, avoiding empty trips to reach the next passenger

GoXL will be the first company to identify vehicles with a QR Code on the side doors (with the GoXL logo), enabling instant booking of the nearest vehicle anywhere.

Positioning

How GoXL stands out in the market

AttributeUber / LyftTraditional taxiGoXL
Passenger–vehicle linkingLicense plate/photo in appNoneActive QR Code
Driver certificationMinimal regulatoryMunicipal licenseIn-house check + certification
Vehicle standardVariableVariableStandardized premium XL
Scheduling with a set driverLimitedManualNative in app
Driver payout~45–55%*Own fleetUp to 80%

*Market estimate; percentages vary by city, category and fees applied.

Business Model

Illustrative unit economics (per ride)

Planning assumptions, to be validated with real pilot data in Orlando.

Driver (80%)US$ 32
GoXL (20%)US$ 8

Split of the average fare (US$ 40)

US$ 35–45average fare per premium XL ride
12–15rides/day per active vehicle (operating target)
150 → 1,000active drivers with a certified XL vehicle — Orlando pilot with 150 by Jun 2027 (end of the 6-month plan), 400 by Dec 2027, and 1,000 by Dec 2028
US$ 900K/monthgross volume in month 6 (Jun 2027): ≈ 750 rides/day × US$ 40 × 30 days — GoXL revenue of US$ 180K/month
US$ 9.0M/monthgross volume in Dec 2028: 1,000 drivers × US$ 300/day × 30 days — GoXL revenue of US$ 1.8M/month

Methodology: monthly gross volume = rides per day × average fare × 30 days; GoXL retains 20%. At scale, the projection uses US$ 300/day per driver (7.5 rides at a US$ 40 fare) — below the 12–15 rides/day operating target, which remains additional upside and is not included in the projections.

Expansion Strategy

From Orlando to major US cities

PHASE 1
2027

Orlando, FL

Operational base — the highest tourist flow in the US. 6-month plan and 400 drivers by December.

PHASE 2
From 2028

Tampa and Miami, FL

Regional expansion, same regulatory base — after validating the model in Orlando and with the next raise.

PHASE 3
Long term

Major US cities

Replicable model across metropolitan markets — additional upside, not included in the financial projections.

Standardized, replicable model: driver certification, XL fleet and technology don't depend on rebuilding per city.

Second Product Phase

GoXL OBC — a delivery network born from mobility that already exists

Standardized 10 kg and 23 kg containers, with QR Code and onboard GPS, traveling on the same fleet of certified drivers and, now, also on GoXL's own air passengers — connecting the entire US domestic air network through a proprietary API.

LAYER 1 · LOCAL

Same-day driver

  • An already-registered GoXL driver carries the package by making use of rides they're already doing in the same city.
  • QR Code links the package, driver and recipient with end-to-end tracking.
  • Monetizes idle time between rides — new revenue on the same vehicle.
LAYER 2 · INTERSTATE

Air passenger courier

  • A GoXL passenger already flying picks up the package at a GoXL unit at the origin airport.
  • Upon landing, they deliver the package at a GoXL unit at the destination airport — at no extra air-freight cost of their own.
  • A registered GoXL driver at the destination handles pickup and final delivery while making use of another ride already underway.

A national logistics network with no dedicated fleet

The US domestic air network becomes last-mile infrastructure via a proprietary API — using trips that GoXL's own passengers and drivers are already making. GoXL will be the first company to offer same-day express delivery within the United States through this network, in major cities.

01
GoXL Unit — Origin

The sender drops off the package (10 or 23 kg) at a GoXL unit — or GoXL picks it up, for the customer's or business's convenience, already built into the service (like UPS and FedEx).

02
GoXL Passenger

A passenger already flying that route carries the package as a courier, at no extra freight cost.

03
GoXL Unit — Destination

Upon landing, the package is delivered at the GoXL unit at the destination airport.

04
Local GoXL Driver

An already-registered driver handles pickup and final delivery to the recipient, making use of another ride already in progress.

Peer-to-peer air courier network + certified local fleet = national coverage with marginal investment in fixed assets.

Risks and Mitigation

Key risks and how GoXL responds

RiskMitigation
Price war with Uber/LyftPremium, certified positioning — focused on those who pay for safety and predictability.
Cost/availability of XL fleetPartnership with certified owner-drivers, reducing direct capex.
State regulation (TNC)Compliance built into the product design from day one (Florida Statute 627.748).
Tourist seasonality in OrlandoRegional expansion to Tampa and Miami from 2028 + second revenue stream via GoXL OBC (local and interstate).
Financial Projections · 2027–2031

From 150 drivers in 2027 to US$ 43M in annualized revenue by 2031

A model built driver by driver, starting from the 6-month plan funded by this round. Every figure below derives from explicit assumptions — listed, stress-tested in the sensitivity analysis, and verifiable against pilot data.

150 → 1,000active drivers: 150 by Jun 2027 and 1,000 by Dec 2028
US$ 112.4Mcumulative GoXL revenue, 2027–2031
US$ 42.8Mannualized revenue at year-end 2031, with 1,953 drivers
US$ 24.0Mcumulative net income 2028–2031, at an illustrative 22% margin

Economics per driver

Average output per driverUS$ 300/day
Driver payout (80%)US$ 240/day
GoXL revenue (20%)US$ 60/day
GoXL revenue per driverUS$ 1,800/month · US$ 21,900/year
Driver-base growth after 202825% per year

At a US$ 40 average fare, US$ 300/day equals 7.5 rides per driver — roughly half the operating target of 12–15 rides/day. In 2027, productivity ramps gradually: 5 rides/day in month 6 and 7.5 by December.

GoXL revenue by year

2027 · launch: 150 → 400 driversUS$ 3.1M
2028 · avg. 700 driversUS$ 15.3M
2029 · 1,125 driversUS$ 24.6M
2030 · 1,406 driversUS$ 30.8M
2031 · 1,758 driversUS$ 38.5M

From 2028: annual revenue = average active drivers × US$ 21,900.

Five-year operating projection

YearDrivers (year-end)Average activeGross ride volumeGoXL revenue (20%)Net income (22%)
2027400174US$ 15.5MUS$ 3.1MLaunch
20281,000700US$ 76.7MUS$ 15.3MUS$ 3.4M
20291,2501,125US$ 123.2MUS$ 24.6MUS$ 5.4M
20301,5631,406US$ 154.0MUS$ 30.8MUS$ 6.8M
20311,9531,758US$ 192.5MUS$ 38.5MUS$ 8.5M
Total——US$ 561.8MUS$ 112.4MUS$ 24.0M

2027 follows the 6-month plan (January to June, up to 150 drivers) and the ramp to 400 drivers by December, with productivity rising from 5 to 7.5 rides/day; 30-day months. 2027 is the launch year: the contribution funds acquisition and no distributable profit is projected. From 2028, revenue uses the average number of active drivers in each year and 365 operating days. Figures rounded; totals computed from exact values.

The demand test

To sustain US$ 300/day with 1,000 drivers in December 2028, the platform must generate:

Average fareRides per driver/dayRides per day (1,000 drivers)
US$ 201515,000
US$ 251212,000
US$ 301010,000
US$ 407.57,500

The driver target only produces the projected revenue if there is enough demand to keep drivers productive — the first assumption to be validated in the Orlando pilot.

Investor Returns

10% for US$ 1M: what the stake could be worth in 2031

Round structure: the investor buys 10% from the current partners for US$ 1M — a US$ 10M entry valuation — and contributes another US$ 1M to the company's cash, without issuing new equity, to fund the 6-month plan. Since the total outlay is US$ 2M for the same 10%, returns are calculated on US$ 2M; the calculation on the stake price is shown for reference only.

US$ 10Mentry valuation: US$ 1M paid to the current partners for 10%
US$ 14.1Mprojected value of the 10% stake in the 2031 base case
8.3xprojected total return on the US$ 2M outlay in the base case (stake + dividends)
56.3% p.a.projected base-case IRR on the total US$ 2M outlay

Valuation scenarios at year-end 2031

ScenarioBasisGoXL valuationValue of 10%Total return* on US$ 2MOn US$ 1M (stake)
Stress1.0x revenueUS$ 42.8MUS$ 4.3M3.3x6.7x
Conservative12x earningsUS$ 112.9MUS$ 11.3M6.8x13.7x
Base15x earningsUS$ 141.2MUS$ 14.1M8.3x16.5x
Optimistic20x earningsUS$ 188.2MUS$ 18.8M10.6x21.2x

*Total return = value of the 10% stake in 2031 + 2028–2031 dividends (US$ 2.40M, at a 22% margin with full distribution), divided by capital invested. Basis: annualized revenue of US$ 42.77M and annualized net income of US$ 9.41M at year-end 2031. Revenue cross-check: 3.0x–3.5x yields US$ 128–150M, consistent with the base case. The stress case compresses the exit multiple to 1.0x revenue while keeping the operating plan. Projected IRR on the total US$ 2M outlay: from 30.9% (stress) to 64.0% (optimistic) per year.

Dividends and capital recovery

YearNet income (22%)Dividends (10%)CumulativeMilestone
2027Launch———
2028US$ 3.4MUS$ 337KUS$ 337K—
2029US$ 5.4MUS$ 542KUS$ 879K—
2030US$ 6.8MUS$ 678KUS$ 1.56MUS$ 1M recovered
2031US$ 8.5MUS$ 847KUS$ 2.40MUS$ 2M recovered

2027 is the launch year, with no profit distribution. At a 22% margin with full distribution from 2028, the stake price (US$ 1M) is returned through dividends in fiscal 2030, and the total US$ 2M outlay in fiscal 2031 — before any exit event.

Net-margin sensitivity

MarginDividends through 2031Recovers US$ 2M?US$ 1M?
10%US$ 1.09MNoYes
15%US$ 1.64MNoYes
20%US$ 2.19MYesYes
22%US$ 2.40MYesYes
25%US$ 2.73MYesYes
30%US$ 3.28MYesYes

Distribution policy (22% margin)

Profit distributedDividends through 2031Outcome
100%US$ 2.40MUS$ 2M recovered in 2031
75%US$ 1.80MUS$ 1M recovered in 2030; remainder via appreciation
50%US$ 1.20MUS$ 1M recovered in 2031; remainder via appreciation
25%US$ 0.60MReturn concentrated in appreciation

What has to be true

Four assumptions underpin the plan. Each one will be measured in the pilot before scaling.

  1. Demand to keep each driver at US$ 300/day — 7.5 rides/day at a US$ 40 fare.
  2. 150 drivers by June 2027, 1,000 by December 2028, and 25% annual growth thereafter.
  3. A sustainable net margin near 22% — illustrative today, not yet proven.
  4. A profit-distribution policy consistent with the expected return.

If the operating assumptions hold, even an exit at 1.0x revenue yields a projected total return of 3.3x on the US$ 2M outlay.

Management projection (August 2026) recalculated for the terms of this offer. It is not a guarantee of performance and does not replace financial, legal, tax, or regulatory due diligence. Platform revenue is not profit: insurance, payment processing, incentives, fraud, technology, personnel, marketing, and taxes must be validated. Stake values assume no dilution, no material financial debt, and no extraordinary events — future fundraising may dilute the 10%. Growth after month 6 — from 150 to 1,000 drivers — assumes a new raise, which may dilute the 10%. 2026 results were not included.

Investor Proposal

The offer

10%of GoXL's equity offered to the investor
US$ 1Mfor the 10% stake, paid to the current partners
US$ 1Mcontribution to the company's cash, with no new equity — 6-month driver and rider acquisition plan

Use of funds: the US$ 1M for the stake is paid to the current partners; the US$ 1M contribution goes into the company's cash, with 77% allocated to driver and rider acquisition — social media, influencers, launch incentives, and certification — targeting 150 active drivers in 6 months. See the plan ↓

Final equity terms (governance, exit, dilution) to be formalized in an investment agreement, with independent legal and financial counsel. This document is strategic in nature and does not constitute definitive legal or financial advice.

Use of Funds · 6-Month Plan

US$ 1M to reach 150 active drivers in 6 months

The US$ 1M contribution is the part of the round that goes into the company's cash. 77% of it goes straight into acquiring drivers and riders — 58% into social media, influencers, and content. Every dollar is tracked by channel and reallocated each month to wherever acquisition costs are lowest.

150active drivers by the end of month 6
77%of the contribution invested in driver and rider acquisition
≈ US$ 1,730acquisition cost per active driver
15Knew riders, at a target CAC of US$ 30

Where every dollar goes

Acquisition · US$ 770K (77%)Infrastructure · US$ 230K (23%)
Paid social media (Meta, TikTok, YouTube)US$ 300K · 30%
Influencers and content creatorsUS$ 220K · 22%
Launch incentives (driver bonuses and first-ride credits)US$ 150K · 15%
Content and creative productionUS$ 60K · 6%
Driver onboarding and certificationUS$ 40K · 4%
Growth and operations teamUS$ 110K · 11%
Contingency reserveUS$ 80K · 8%
Technology and measurement (app, QR code, CRM, attribution)US$ 40K · 4%

Split by audience

Driver acquisition (media, influencers, bonuses, and certification)US$ 260K
Rider acquisition (media, influencers, and credits)US$ 450K
Content and creative (drivers and riders)US$ 60K
Team, technology, and reserveUS$ 230K
Total additional contributionUS$ 1.0M

Riders get the largest share on purpose: drivers without rides leave the platform. The 150-driver target only holds if there is demand to keep them busy.

Driver funnel

1,800sign-ups started
270approved (15%): documents, XL vehicle, and background check
167activated (62%): GoXL certification and first rides
150active by month 6 (90% retention)

Cost per active driver ≈ US$ 1,730 (US$ 260K ÷ 150), recovered in 1 to 1.5 months of GoXL revenue per driver.

Rider funnel

US$ 450Kmedia, influencers, and credits
15Knew riders (target CAC ≈ US$ 30)
60Krides in the period (≈ 4 per rider per stay)
US$ 480KGoXL revenue in the period (US$ 2.4M in rides)

In month 6: ≈ 750 rides/day — US$ 900K/month in rides and US$ 180K/month in GoXL revenue.

Month-by-month timeline

MonthPhaseCampaign focusSpendActive drivers (end)Rides/day
1Pre-launch“Founding Driver” campaign: sign-up page, ads for XL owners and Uber XL/Lyft XL drivers, driver-community creators; influencer selection; trackable links and codes.US$ 120K20—
2Driver launchActivation bonus and earnings guarantee; driver-to-driver referrals; controlled rider launch at MCO airport and on International Drive.US$ 160K4560
3Rider launchFirst wave of travel influencers (Orlando, Disney, families, and Brazilian creators); ads to people planning an Orlando trip; first-ride credit.US$ 190K75225
4ScaleSecond influencer wave; retargeting; videos with real riders; focus on groups and families of 6–7.US$ 190K100400
5OptimizationBudget concentrated on the 3 lowest-CAC channels; rider referral program; content featuring real driver earnings.US$ 170K125560
6ConsolidationDriver retention; corporate and events (Orange County Convention Center); measured base to size the next raise.US$ 170K150750
TotalUS$ 1.0M150—

Month 1 = January 2027. Active driver = certified and with rides in the last 14 days. Rides/day = monthly average. Productivity ramps gradually: 5 rides/day per driver in month 6, on the way to the 7.5 assumed in the projections.

CAMPAIGN · DRIVERS

GoXL Founding Driver

“Keep up to 80% of every ride.”

  • Audience: owners of XL vehicles (6–7 seats) and Uber XL/Lyft XL drivers in Greater Orlando, with a focus on the Brazilian and Latino communities of Orlando and Kissimmee.
  • Channels: sign-up ads on Facebook, Instagram, and TikTok; driver groups; rideshare content creators on YouTube and TikTok.
  • Offer: activation bonus, earnings guarantee in the first weeks, founding-driver badge, and paid referrals.
CAMPAIGN · RIDERS

Your XL in Orlando

“The right car, identified before you get in — up to 7 people in one vehicle.”

  • Audience: tourists planning their trip (families and groups), Brazilians traveling to Orlando — one of the city's leading international markets — and executives attending events.
  • Channels: Orlando and Disney travel influencers (micro and mid-tier, with part of their pay tied to rides), ads on Instagram, TikTok, and YouTube, and Google search on arrival at MCO.
  • Offer: first-ride credit, referrals, and the door QR code as visual proof in every video.

Funds released by milestones

The contribution is not spent all at once: each phase only receives the next tranche if it hits the previous phase's targets.

  1. End of month 2 — 45 active drivers and a cost per sign-up of up to US$ 60: unlocks the rider wave. If not, double down on referrals and the earnings guarantee before scaling media.
  2. End of month 4 — 100 drivers, rider CAC of up to US$ 35, and 4 rides/day per driver: keep the pace. If not, concentrate budget on the lowest-cost channels.
  3. End of month 6 — 150 drivers and about 750 rides/day: measured CAC and retention size the next raise, toward the 1,000-driver target by December 2028.
  4. Governance — weekly CAC dashboard by channel and a monthly investor report, with budget reallocated to the best-performing channels.

The US$ 80K reserve (8%) absorbs a deviation of up to ~30% in driver acquisition costs.

Plan risks and responses

RiskResponse
Drivers without demand leave the platformRider launch synchronized with the driver base, an earnings guarantee in the first weeks, and a funding milestone at month 2.
Influencers with reach but no conversionContracts with a variable component per ride (trackable link or code), small tests before large waves, and monthly budget reallocation.
The XL vehicle requirement limits driver supplyFocus on people who already own an XL (Uber XL/Lyft XL drivers), the Brazilian and Latino communities, and XL vehicle rental partnerships.

Use-of-funds plan with targets and acquisition costs estimated for planning purposes, to be validated and recalibrated monthly against real campaign data. The budget excludes TNC insurance, taxes, and fixed costs outside the growth operation.

GoXL

Let's take Orlando — and the US — to the next level of mobility.

Edson Luiz · Mamute99

edsonluiz@goxl.app

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